Product Description:

Discover the exceptional taste of New Zealand with Viva La Venison—a premium dry dog food nutritionist-formulated with free-range venison from New Zealand's pristine pastures. As a limited ingredient diet with a single protein formulation, this recipe features venison as the first ingredient, making it perfect for dogs with food sensitivities while delivering a rich, savory flavor they'll love. Thoughtfully created for all life stages (excluding large breed puppies), this grain-free recipe combines novel protein with carefully selected ingredients to support your dog's overall health and vitality.

Key Benefits:

• Premium Novel Protein: Free-range New Zealand venison as the first ingredient—ideal for dogs with sensitivities to common proteins like chicken, beef, or lamb
• Limited Ingredient Diet: Single protein formulation, carefully crafted without grains, gluten, wheat, corn, soy, potato, chicken, or dairy for sensitive dogs
• Skin & Coat Health: Enhanced with coconut oil and omega-3 fatty acids from flaxseed to promote healthy skin and a lustrous coat
• Digestive Support: Natural fiber and prebiotics aid digestion and nutrient absorption
• Antioxidant-Rich: Includes superfoods like cranberries, blueberries, apples, and spinach to support immune health
• Complete Nutrition: Balanced for all life stages, rich in essential amino acids, B-vitamins, and minerals
• Natural Ingredients: No artificial colors, flavors, or preservatives
• Made in New Zealand: Produced under strict quality and safety standards

Product Description:

Every dog deserves a meal crafted from nature’s finest ingredients. Addiction's Le Lamb features premium, free-range New Zealand lamb as the star ingredient, blended with wholesome fruits and vegetables for a complete, balanced, and savory meal. Enhanced with prebiotics, chelated minerals, and taurine, this grain-free recipe is gently air-dried to preserve nutrients and flavor, making it ideal for dogs with sensitivities and discerning palates.

Key Benefits:  

• Premium Protein: New Zealand grass-fed lamb supports healthy muscle development
• Digestive Health: Flaxseed prebiotics and grain-free formula aid digestion and promote beneficial gut bacteria
• Skin & Coat: Balanced Omega-3 & 6 fatty acids nourish skin and promote a shiny coat
• Immune Support: Rich in natural antioxidants from cranberries, blueberries, and turmeric
• Heart & Eye Health: Supplemented with taurine for cardiovascular and vision support
• Natural & Safe: No GMOs, added growth hormones, artificial colors, flavors, or preservatives
• Nutrient Absorption: Chelated minerals enhance nutrient uptake for overall well-being  

This Complete & Balanced formula is suitable for dogs of all breeds and life stages except large breed puppies.

Product Description:
Addiction Salmon Bleu Dry Dog Food is a premium, protein-rich recipe crafted with New Zealand King Salmon as the #1 ingredient. Sourced from the world’s cleanest waters and rated “Best Choice” for sustainability by the Monterey Bay Aquarium’s Seafood Watch, this grain-free formula delivers exceptional nutrition and taste for dogs of all breeds and life stages. Enhanced with sun-kissed berries, herbs, and natural fish oils, Salmon Bleu supports your dog’s vitality, joint health, and digestion — while omega-rich salmon nourishes skin and promotes a glossy, radiant coat. Give your pet a complete, balanced meal that’s as wholesome as it is delicious.

Key Benefits:  

• Superior Protein: New Zealand King Salmon delivers highly digestible, lean protein for muscle maintenance
• Skin & Coat Health: Naturally higher in Omega-3 & 6, New Zealand King Salmon supports healthy skin and a glossy, radiant coat
• Overall Health & Vitality: Abundant DHA & EPA promote brain development, heart health, and long-term wellness
• Joint Support: Natural fish oils and added glucosamine promote mobility and joint wellness
• Immune Boost: Antioxidants from berries and herbs strengthen immune defenses
• Digestive Health: Prebiotics and fiber sources aid healthy digestion and nutrient absorption
• Eco-Conscious Choice: Made with sustainably sourced salmon and free from artificial colors, flavors, and preservatives

This formula is complete and balanced, making it suitable for dogs of all breeds and all life stages.

Product Description:
Addiction Salmon Bleu Dry Puppy Food is a premium, grain-free formula crafted in New Zealand with New Zealand King Salmon as the #1 ingredient. Specially designed for growing puppies, this recipe delivers complete and balanced nutrition with a focus on high-quality, sustainable ingredients. Enhanced with sun-kissed berries, herbs, and essential nutrients, Salmon Bleu supports healthy development, digestion, and vitality—making it the ideal choice for your puppy’s first adventures.

Key Benefits:

• Strong Growth: High-quality protein and balanced calcium-phosphorus levels support muscle, bone, and teeth development.  
• Omega-Rich Salmon: New Zealand King Salmon provides DHA and omega-3s for healthy brain, eye, skin, and coat development.  
• Immune Support: Antioxidants and vitamins from berries and vegetables help strengthen your puppy’s immune system.  
• Digestive Health: Prebiotics and fiber from natural sources promote gentle, healthy digestion.  
• Sustainable Sourcing: Salmon rated “Best Choice” for safety and sustainability by Monterey Bay Aquarium’s Seafood Watch.  
• No Nasties: Free from grains, fillers, artificial colors, flavors, and preservatives for pure, wholesome nutrition.

Ideal for puppies of all breeds and sizes. Formulated for the puppy lifestage.

Product Description:
Unleash your dog’s wild side with Addiction Wild Islands Forest Meat Recipe Dry Dog Food — a high-protein formula with 40% protein content inspired by the ancestral diet of wild canines. Crafted with free-range New Zealand venison, nutrient-rich organ meats, and superfoods like Green-lipped Mussel and Manuka Honey, it delivers primal nutrition to fuel lean muscle, sustained energy, and overall vitality. Air-dried to lock in natural goodness and free from grains, this premium recipe supports your dog’s well-being — naturally and deliciously.

Key Benefits:

• Optimal Protein Content: 40% protein inspired by dogs’ primal needs, supporting muscle development, energy, and vitality
• Novel Protein Source: Free-range New Zealand venison as the #1 ingredient, ideal for dogs with sensitivities
• Whole Prey Nutrition: Includes venison heart, tripe, and organ meats for balanced, ancestral nourishment
• Grain-Free Formula: No potato, corn, soy, or wheat — minimizes common allergens and supports digestion
• Joint & Immune Support: Green-lipped Mussel and Manuka Honey provide natural anti-inflammatory and antioxidant benefits
• Enhanced Amino Acids: Eggs and fish meal boost protein quality and palatability
• Omega-Rich Shine: Flaxseed and wild meats promote healthy skin and a glossy coat

This complete & balanced formula is suitable for all breeds and life stages, including dogs requiring novel protein diets.

Product Description:

Wild Kangaroo & Apples is formulated for dogs of all life stages—including puppies, adults, and seniors—who have skin or digestive sensitivities. This limited ingredient diet features wild Australian kangaroo as a novel, premium protein source, making it an excellent choice for dogs with food allergies. The recipe is enriched with apples for natural fiber and antioxidants, and includes coconut oil to promote gentle digestion. Hypoallergenic and thoughtfully balanced, it is free from common allergens such as chicken, poultry, wheat, potatoes, corn, soy, and gluten.

Key Benefits:

• Real Kangaroo Meat as #1 Ingredient: Lean, high-quality meat supports healthy weight management and muscle development.
• Healthy Lifestyle: Low in cholesterol and fat, with high levels of conjugated linoleic acid (CLA), antioxidants, and phytonutrients from fruits and vegetables.
• Wholesome Goodness: Apples add a natural sweetness and immune-boosting benefits for overall vitality.
• Eco-Friendly Commitment: Addiction leads the way in using sustainable, eco-friendly meats to support environmental responsibility.

Product Description:

Give your sensitive small dog the gourmet care they deserve with Viva La Venison Grain-free Venison Small Breed Dry Dog Food. This nutritionist-formulated recipe features premium free-range New Zealand venison as a single, novel protein—ideal for dogs with food allergies or sensitivities. The limited ingredient, grain-free formula is crafted without chicken, beef, lamb, wheat, corn, soy, potato, or dairy, making it gentle on delicate stomachs and skin. Small, bite-sized kibble is designed for tiny teeth, ensuring easy chewing and enjoyment for all small breeds and life stages (excluding large breed puppies).

Key Benefits:

• Small kibble size for easy chewing and digestion, tailored for toy & small breeds
• Premium New Zealand venison as the first and only animal protein—perfect for dogs with sensitivities to common proteins
• Limited ingredient, single protein formulation for gentle digestion and reduced allergy risk
• Grain-free and free from chicken, chicken fat, wheat, corn, soy, potato, and dairy
• Enriched with coconut oil and omega-3 fatty acids from flaxseed to promote healthy skin and a shiny coat
• Antioxidant-rich superfoods including cranberries, apples, blueberries, spinach, and kelp to support immune health and vitality
• No artificial colors, flavors, or preservatives
• Balanced nutrition for puppies, adults, and senior small dogs

This formula is complete and balanced, making it suitable for toy and small dogs of all breeds and life stages. This includes breeds such as Jack Russel Terrier, Miniature Pinscher, Papillon, Poodle, Mini Poodle, Toy Poodle, Maltipoo, Cavapoo, Shih Tzus, Pomeranian, Maltese, Yorkshire Terrier, Chihuahua, Mini Schnauzer, Bichon Frise, Dachshund, Beagle and more. 

Product Description:

Embrace a gentle, plant-powered approach to canine nutrition with Zen Vegetarian Dry Dog Food. Expertly developed with a veterinarian and clinical nutritionist, this complete and balanced formula is ideal for dogs with skin or digestive sensitivities, or those requiring a meat-free diet. Crafted from premium, wholesome plant-based ingredients and enriched with essential nutrients, Zen Vegetarian supports your dog’s overall health, vitality, and well-being—naturally and sustainably.

Key Benefits:  

• 100% Plant-Based: Wholesome vegetarian formula, free from animal proteins, ideal for dogs with meat allergies or sensitivities  
• Sensitive Care: Hypoallergenic ingredients and gentle grains support digestive health and reduce food intolerances  
• Skin & Coat Support: Enriched with coconut oil and omega-3 fatty acids from flaxseed for a healthy, glossy coat  
• Complete Nutrition: Meets AAFCO standards for adult dogs, with added taurine for heart and eye health  
• Digestive Wellness: Easily digestible recipe with oats, rice, and peas for optimal gut health  
• Clean & Natural: Free from artificial colors, flavors, and preservatives; made with premium, non-GMO ingredients  
• Eco-Friendly Choice: Sustainable plant-based protein source for a lower environmental impact

Product Description:

Embark on a nourishing journey with Addiction Wild Islands Pacific Catch Dry Dog Food, inspired by the primal diet of wild canines. Crafted in New Zealand, this premium, grain-free recipe combines New Zealand King Salmon, Mackerel, Hoki, and eggs to deliver the essence of the Pacific straight to your dog’s bowl. Enhanced with our unique Immune Boost Blend — Green-lipped Mussel, Manuka Honey, and Kiwifruit — Pacific Catch naturally supports your dog’s skin, coat, and immune health. With nutrient-rich superfoods and no artificial additives, it’s a complete, balanced diet that brings together the best of New Zealand for your dog’s vitality and wellbeing.

Key Benefits:  

• Ultra-High Protein: 40% protein content from premium fish and eggs for lean muscle and energy
• Grain-Free Formula: No potato, corn, soy, or wheat — ideal for sensitive dogs
• Omega-Rich Blend: Abundant omega-3 & 6 from fish and flaxseed for healthy skin and a shiny coat
• Joint Support: Green-lipped Mussel provides natural glucosamine and chondroitin
• Skin, Coat & Immune Health: Our Immune Boost Blend of Green-lipped Mussel, Manuka Honey, and Kiwifruit works together to nourish skin, enhance coat quality, and strengthen immune defenses
• Digestive Health: Highly digestible ingredients with added prebiotics and fiber
• Clean & Natural: No artificial colors, flavors, or preservatives; made with locally sourced ingredients

This Complete & Balanced formula is suitable for all breeds and life stages.

Product Description:

Wild Islands Highland Meats Recipe Dry Dog Food brings the untamed flavors of New Zealand’s highlands to your dog’s bowl. Crafted with premium grass-fed lamb and beef, nutrient-rich organ meats, and our exclusive Immune Boost Blend of Green-lipped Mussel, Manuka Honey, and Kiwifruit, this grain-free recipe mirrors the whole prey diet of wild canines. With a remarkable 40% protein content and no grains or fillers, it delivers primal nutrition that fuels vitality, builds lean muscle, and strengthens overall well-being.

Key Benefits:

• High Protein Power: 40% protein from premium grass-fed lamb and beef for strong muscles and lasting energy
• Whole Prey Nutrition: Includes nutrient-rich organ meats like lamb liver and beef tripe for ancestral-style nourishment
• Grain-Free Formula: No grains, potato, corn, soy, or wheat — ideal for sensitive dogs
• Immune Boost Blend: Green-lipped Mussel, Manuka Honey, and Kiwifruit work together to support immunity, skin health, and overall vitality
• Skin & Coat Health: Balanced omega-3 and omega-6 fatty acids promote healthy skin and a glossy coat
• Clean & Ethical Sourcing: Made in New Zealand with free-range, grass-fed meats under strict quality controls

This complete & balanced formula is suitable for adult dogs of all breeds.

Product Description:

Inspired by the natural, protein-rich diets of wild canines, Wild Islands Island Birds delivers an ultra-premium, whole prey recipe crafted in New Zealand. Featuring free-range Duck, Turkey, Chicken, and nutrient-dense organ meats, this grain-free formula is enriched with whole eggs for superior digestibility and nutrition. Superfoods like Green-lipped Mussel, Manuka Honey, and Kiwifruit provide powerful antioxidants and support joint, immune, and digestive health. With no grains, fillers, or artificial additives, Island Birds offers a clean, high-meat diet that supports your dog’s vitality at every stage of life.

Key Benefits:

• Ultra High Protein: 40% protein from premium, free-range poultry and eggs for lean muscle support  
• Novel Proteins: Unique New Zealand Duck and Turkey reduce risk of food intolerances  
• Superfood Boost: Green-lipped Mussel, Manuka Honey, and Kiwifruit for joint, immune, and digestive health  
• Grain & Filler Free: No potato, corn, soy, wheat, or artificial additives for a cleaner diet  
• Omega Rich: Flaxseed and eggs provide essential fatty acids for healthy skin and coat  
• Ancestral Diet: Mimics natural canine nutrition for optimal wellbeing

This complete & balanced formula is suitable for all breeds and life stages.

Product Description:

Give your small dog the best with Le Lamb, a premium, grain-free recipe made with New Zealand grass-fed lamb as the #1 ingredient. Specially crafted for small breeds, Le Lamb features bite-sized kibble for easy chewing and digestion, and is enriched with superfoods like flaxseed, cranberries, blueberries, and turmeric to support holistic health. With no artificial colors, flavors, or preservatives, and a simple, limited ingredient list, Le Lamb is ideal for dogs with sensitivities or allergies. Made in New Zealand under strict food safety standards, this formula delivers balanced nutrition for puppies, adults, and seniors of all small breeds.

Key Benefits:  

• Small Kibble Size: Perfect for small breed dogs, promoting easier chewing and digestion
• Premium Protein: New Zealand grass-fed lamb is free from artificial growth hormones and steroids for overall health
• Grain-Free Formula: Ideal for dogs with grain sensitivities or allergies
• Skin & Coat Health: Balanced omega-3 and omega-6 from flaxseed and fish oil for a shiny coat
• Immune Support: Superfoods like cranberries, blueberries, and turmeric for antioxidant and anti-inflammatory benefits  

This formula is complete and balanced, making it suitable for toy and small dogs of all breeds and life stages. This includes breeds such as Jack Russel Terrier, Miniature Pinscher, Papillon, Poodle, Mini Poodle, Toy Poodle, Maltipoo, Cavapoo, Shih Tzus, Pomeranian, Maltese, Yorkshire Terrier, Chihuahua, Mini Schnauzer, Bichon Frise, Dachshund, Beagle and more. 

Product Description:

Treat your small dog to the ultimate in nutrition and taste with Duck Royale Entrée, crafted from premium New Zealand duck as the #1 ingredient. This grain-free, meat-first recipe is specially designed for small breeds, featuring bite-sized kibble and a single-protein formula ideal for dogs with sensitivities. Enhanced with superfoods like kiwifruit, New Zealand green-lipped mussels, and Manuka honey, Duck Royale Entrée supports holistic health, shiny coats, and strong immunity. Made in New Zealand to the highest food safety standards, this recipe is free from artificial colors, flavours, and preservatives—ensuring your small dog enjoys a safe, delicious, and nourishing meal at every stage of life.

Key Benefits:

• Small Kibble Size: Perfectly sized for small breed jaws and easy chewing
• Premium Protein: New Zealand duck as the #1 ingredient for lean muscle and easy digestion
• Grain-Free Formula: Ideal for dogs with sensitivities or allergies
• Superfood Boost: Kiwifruit, green-lipped mussels, and Manuka honey for immune and joint support
• Skin & Coat Health: Rich in omega-3 and omega-6 fatty acids for a shiny coat and healthy skin
• Joint Support: Natural glucosamine and chondroitin from green-lipped mussels  
• All-Natural Ingredients: No artificial colors, flavors, or preservatives for safe, holistic nutrition

This formula is complete and balanced, making it suitable for toy and small dogs of all breeds and life stages. This includes breeds such as Jack Russel Terrier, Miniature Pinscher, Papillon, Poodle, Mini Poodle, Toy Poodle, Maltipoo, Cavapoo, Shih Tzus, Pomeranian, Maltese, Yorkshire Terrier, Chihuahua, Mini Schnauzer, Bichon Frise, Dachshund, Beagle and more. 

Product Description:
Fuel your dog’s vitality with MEGA Lamb & Beef, a protein-rich recipe crafted in New Zealand with premium free-range lamb and beef. This complete and balanced formula combines wholesome fruits, vegetables, and amino acids to nourish dogs of all breeds. Enriched with glucosamine and chondroitin for joint support, taurine for heart and eye health, and antioxidants for immune defense, MEGA supports strength, mobility, and everyday wellness. Designed with a larger kibble size to encourage chewing, support dental health, and aid digestion, it’s the natural choice for dogs who thrive on hearty red meats. For Complete Lifestage Nutrition, pair it with MEGA Puppy and MEGA Senior to ensure your dog thrives at every stage of life.

Key Benefits

• Premium Proteins: New Zealand lamb & beef as first ingredients for strong muscles
• Joint Support: Glucosamine & chondroitin promote healthy mobility
• Heart & Eye Health: Taurine-enriched for cardiovascular and vision support
• Sensitive Digestion: Grain-free and free from Big 9 allergens for easier digestion
• Skin & Coat: Omega fatty acids from flaxseed support skin health and a glossy coat
• Immune Boost: Antioxidant-rich fruits and vegetables strengthen defenses
• Large Kibble: Designed to encourage chewing, slow feeding, and support dental health
• Complete Lifestage Nutrition: Best matched with MEGA Puppy and MEGA Senior for total nutrition across all life stages

Specially tailored for medium to large breeds — like Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers — but loved by adult dogs of all sizes.

Product Description: 
Give your medium or large breed puppy the best start in life with Addiction MEGA Chicken Large Breed Puppy Food. Specially crafted in New Zealand with premium, ethically sourced chicken and whole food ingredients, this complete and balanced formula supports the unique growth needs of medium to giant breed puppies from 2 to 12 months old. Designed by animal nutritionists, it delivers high protein, optimal calcium and phosphorus, and a proprietary MEGA Tri-Booster Blend™ for immunity, digestion, and healthy development. With no artificial additives or fillers, Addiction MEGA Chicken Large Breed Puppy Food ensures your puppy thrives, grows strong, and reaches their full, magnificent potential.

Key Benefits:

• Premium Protein Power: Real New Zealand chicken and organ meats for strong, lean muscle growth
• Strong Bones & Joints: Balanced calcium and phosphorus for robust skeletal development
• Brain & Vision Boost: DHA and omega fatty acids from fish oil for cognitive and visual health
• Immune Defense: MEGA Tri-Booster Blend™ with prebiotics, superfoods, and chelated minerals
• Digestive Health: Wholesome grains and chicory inulin for gentle, healthy digestion
• Skin & Coat Shine: Omega-3 from flaxseed and fish oil for a glossy coat and healthy skin
• Ethical & Safe: Made in New Zealand with traceable, ethically sourced ingredients and no artificial colors, flavors, or preservatives

This formula is ideal for medium to large dog breed puppies such as Husky puppies, German Shepherd puppies, Great Dane puppies, Golden Retriever puppies, Labrador puppies, Boxer puppies, and Rottweiler puppies, but can also be enjoyed by puppies of all breeds. 

Product Description:
Fuel your dog’s adventures with Addiction MEGA Chicken Adult Dog Food. Made in New Zealand with premium chicken meal, wholegrain cereals, and superfoods, this complete and balanced formula delivers the energy, strength, and vitality dogs need from 1 to 7 years of age.

Developed by animal nutritionists, it provides targeted support to maintain lean muscle, protect joints, and promote overall well-being. With a larger kibble size designed to encourage chewing and support dental health, plus our unique MEGA Tri-Booster Blend™ of prebiotics, antioxidants, and chelated minerals, MEGA Chicken Adult keeps dogs at their peak every day.

Key Benefits:

• High Protein: Packed with essential amino acids to build and maintain lean muscle
• Strong Bones: Balanced Calcium and Phosphorous levels for skeletal strength
• Healthy Joints: Enriched with Glucosamine to support mobility
• Immune Boost: MEGA Tri-Booster Blend™ with Prebiotics, Superfoods, and Chelated Minerals for enhanced absorption and vitality
• Large Kibble Size: Approximately 21mm wide and 5–6mm thick, encourages chewing and supports dental health
• Strong Heart: Taurine and Omega-3 fatty acids promote cardiovascular function
• Shiny Coats & Healthy Skin: Omega-3 from Flaxseed and Fish Oil nourish skin and coat

Specially tailored for medium to large breeds—like adult Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers—but loved by adult dogs of all sizes.