Product Description:
Support your senior dog’s vitality and well-being with Addiction MEGA Chicken Senior Dog Food. Crafted in New Zealand with premium chicken as the primary protein, this formula is enhanced with wholegrain cereals and superfoods to deliver complete, balanced nutrition.

Developed by animal nutritionists, it provides targeted support to help aging dogs of every size stay strong and active—maintaining muscle mass, protecting joints, and promoting skin and coat health. With a softer kibble texture for gentle chewing and a unique MEGA Tri-Booster Blend™ of prebiotics, antioxidants, and chelated minerals, MEGA Chicken Senior makes every stage of life more vibrant.

Key Benefits:

• Gentle Kibble Texture: Softer and easier to chew, designed for senior comfort.
• Bone Support: Balanced Calcium and Phosphorous for skeletal strength.
• Joint Support: Glucosamine and Collagen to help keep dogs mobile.
• High Protein: Essential for muscle mass retention in aging dogs.
• Peak Nutrition: MEGA Tri-Booster Blend™ with Prebiotics, - Superfoods, and Chelated Minerals for optimal absorption and vitality.
• Strong Heart: Taurine and Omega-3 fatty acids support cardiovascular health.
• Glossy Coats & Healthy Skin: Collagen, Flaxseed, and Fish Oil nourish coat and skin.

Specially tailored for medium to large breeds—like senior Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers—but loved by senior dogs of all sizes.

Product Description:

Wild Kangaroo & Apples is formulated for dogs of all life stages—including puppies, adults, and seniors—who have skin or digestive sensitivities. This limited ingredient diet features wild Australian kangaroo as a novel, premium protein source, making it an excellent choice for dogs with food allergies. The recipe is enriched with apples for natural fiber and antioxidants, and includes coconut oil to promote gentle digestion. Hypoallergenic and thoughtfully balanced, it is free from common allergens such as chicken, poultry, wheat, potatoes, corn, soy, and gluten.

Key Benefits:

• Real Kangaroo Meat as #1 Ingredient: Lean, high-quality meat supports healthy weight management and muscle development.
• Healthy Lifestyle: Low in cholesterol and fat, with high levels of conjugated linoleic acid (CLA), antioxidants, and phytonutrients from fruits and vegetables.
• Wholesome Goodness: Apples add a natural sweetness and immune-boosting benefits for overall vitality.
• Eco-Friendly Commitment: Addiction leads the way in using sustainable, eco-friendly meats to support environmental responsibility.

Product Description:

Embrace a gentle, plant-powered approach to canine nutrition with Zen Vegetarian Dry Dog Food. Expertly developed with a veterinarian and clinical nutritionist, this complete and balanced formula is ideal for dogs with skin or digestive sensitivities, or those requiring a meat-free diet. Crafted from premium, wholesome plant-based ingredients and enriched with essential nutrients, Zen Vegetarian supports your dog’s overall health, vitality, and well-being—naturally and sustainably.

Key Benefits:  

• 100% Plant-Based: Wholesome vegetarian formula, free from animal proteins, ideal for dogs with meat allergies or sensitivities  
• Sensitive Care: Hypoallergenic ingredients and gentle grains support digestive health and reduce food intolerances  
• Skin & Coat Support: Enriched with coconut oil and omega-3 fatty acids from flaxseed for a healthy, glossy coat  
• Complete Nutrition: Meets AAFCO standards for adult dogs, with added taurine for heart and eye health  
• Digestive Wellness: Easily digestible recipe with oats, rice, and peas for optimal gut health  
• Clean & Natural: Free from artificial colors, flavors, and preservatives; made with premium, non-GMO ingredients  
• Eco-Friendly Choice: Sustainable plant-based protein source for a lower environmental impact

Product Description:

Discover the exceptional taste of New Zealand with Viva La Venison—a premium dry dog food nutritionist-formulated with free-range venison from New Zealand's pristine pastures. As a limited ingredient diet with a single protein formulation, this recipe features venison as the first ingredient, making it perfect for dogs with food sensitivities while delivering a rich, savory flavor they'll love. Thoughtfully created for all life stages (excluding large breed puppies), this grain-free recipe combines novel protein with carefully selected ingredients to support your dog's overall health and vitality.

Key Benefits:

• Premium Novel Protein: Free-range New Zealand venison as the first ingredient—ideal for dogs with sensitivities to common proteins like chicken, beef, or lamb
• Limited Ingredient Diet: Single protein formulation, carefully crafted without grains, gluten, wheat, corn, soy, potato, chicken, or dairy for sensitive dogs
• Skin & Coat Health: Enhanced with coconut oil and omega-3 fatty acids from flaxseed to promote healthy skin and a lustrous coat
• Digestive Support: Natural fiber and prebiotics aid digestion and nutrient absorption
• Antioxidant-Rich: Includes superfoods like cranberries, blueberries, apples, and spinach to support immune health
• Complete Nutrition: Balanced for all life stages, rich in essential amino acids, B-vitamins, and minerals
• Natural Ingredients: No artificial colors, flavors, or preservatives
• Made in New Zealand: Produced under strict quality and safety standards

Product Description:
Addiction Salmon Bleu Dry Dog Food is a premium, protein-rich recipe crafted with New Zealand King Salmon as the #1 ingredient. Sourced from the world’s cleanest waters and rated “Best Choice” for sustainability by the Monterey Bay Aquarium’s Seafood Watch, this grain-free formula delivers exceptional nutrition and taste for dogs of all breeds and life stages. Enhanced with sun-kissed berries, herbs, and natural fish oils, Salmon Bleu supports your dog’s vitality, joint health, and digestion — while omega-rich salmon nourishes skin and promotes a glossy, radiant coat. Give your pet a complete, balanced meal that’s as wholesome as it is delicious.

Key Benefits:  

• Superior Protein: New Zealand King Salmon delivers highly digestible, lean protein for muscle maintenance
• Skin & Coat Health: Naturally higher in Omega-3 & 6, New Zealand King Salmon supports healthy skin and a glossy, radiant coat
• Overall Health & Vitality: Abundant DHA & EPA promote brain development, heart health, and long-term wellness
• Joint Support: Natural fish oils and added glucosamine promote mobility and joint wellness
• Immune Boost: Antioxidants from berries and herbs strengthen immune defenses
• Digestive Health: Prebiotics and fiber sources aid healthy digestion and nutrient absorption
• Eco-Conscious Choice: Made with sustainably sourced salmon and free from artificial colors, flavors, and preservatives

This formula is complete and balanced, making it suitable for dogs of all breeds and all life stages.

Product Description:

Every dog deserves a meal crafted from nature’s finest ingredients. Addiction's Le Lamb features premium, free-range New Zealand lamb as the star ingredient, blended with wholesome fruits and vegetables for a complete, balanced, and savory meal. Enhanced with prebiotics, chelated minerals, and taurine, this grain-free recipe is gently air-dried to preserve nutrients and flavor, making it ideal for dogs with sensitivities and discerning palates.

Key Benefits:  

• Premium Protein: New Zealand grass-fed lamb supports healthy muscle development
• Digestive Health: Flaxseed prebiotics and grain-free formula aid digestion and promote beneficial gut bacteria
• Skin & Coat: Balanced Omega-3 & 6 fatty acids nourish skin and promote a shiny coat
• Immune Support: Rich in natural antioxidants from cranberries, blueberries, and turmeric
• Heart & Eye Health: Supplemented with taurine for cardiovascular and vision support
• Natural & Safe: No GMOs, added growth hormones, artificial colors, flavors, or preservatives
• Nutrient Absorption: Chelated minerals enhance nutrient uptake for overall well-being  

This Complete & Balanced formula is suitable for dogs of all breeds and life stages except large breed puppies.

Product Description:
Unleash your dog’s wild side with Addiction Wild Islands Forest Meat Recipe Dry Dog Food — a high-protein formula with 40% protein content inspired by the ancestral diet of wild canines. Crafted with free-range New Zealand venison, nutrient-rich organ meats, and superfoods like Green-lipped Mussel and Manuka Honey, it delivers primal nutrition to fuel lean muscle, sustained energy, and overall vitality. Air-dried to lock in natural goodness and free from grains, this premium recipe supports your dog’s well-being — naturally and deliciously.

Key Benefits:

• Optimal Protein Content: 40% protein inspired by dogs’ primal needs, supporting muscle development, energy, and vitality
• Novel Protein Source: Free-range New Zealand venison as the #1 ingredient, ideal for dogs with sensitivities
• Whole Prey Nutrition: Includes venison heart, tripe, and organ meats for balanced, ancestral nourishment
• Grain-Free Formula: No potato, corn, soy, or wheat — minimizes common allergens and supports digestion
• Joint & Immune Support: Green-lipped Mussel and Manuka Honey provide natural anti-inflammatory and antioxidant benefits
• Enhanced Amino Acids: Eggs and fish meal boost protein quality and palatability
• Omega-Rich Shine: Flaxseed and wild meats promote healthy skin and a glossy coat

This complete & balanced formula is suitable for all breeds and life stages, including dogs requiring novel protein diets.

Product Description:

Embark on a nourishing journey with Addiction Wild Islands Pacific Catch Dry Dog Food, inspired by the primal diet of wild canines. Crafted in New Zealand, this premium, grain-free recipe combines New Zealand King Salmon, Mackerel, Hoki, and eggs to deliver the essence of the Pacific straight to your dog’s bowl. Enhanced with our unique Immune Boost Blend — Green-lipped Mussel, Manuka Honey, and Kiwifruit — Pacific Catch naturally supports your dog’s skin, coat, and immune health. With nutrient-rich superfoods and no artificial additives, it’s a complete, balanced diet that brings together the best of New Zealand for your dog’s vitality and wellbeing.

Key Benefits:  

• Ultra-High Protein: 40% protein content from premium fish and eggs for lean muscle and energy
• Grain-Free Formula: No potato, corn, soy, or wheat — ideal for sensitive dogs
• Omega-Rich Blend: Abundant omega-3 & 6 from fish and flaxseed for healthy skin and a shiny coat
• Joint Support: Green-lipped Mussel provides natural glucosamine and chondroitin
• Skin, Coat & Immune Health: Our Immune Boost Blend of Green-lipped Mussel, Manuka Honey, and Kiwifruit works together to nourish skin, enhance coat quality, and strengthen immune defenses
• Digestive Health: Highly digestible ingredients with added prebiotics and fiber
• Clean & Natural: No artificial colors, flavors, or preservatives; made with locally sourced ingredients

This Complete & Balanced formula is suitable for all breeds and life stages.

Product Description:

Wild Islands Highland Meats Recipe Dry Dog Food brings the untamed flavors of New Zealand’s highlands to your dog’s bowl. Crafted with premium grass-fed lamb and beef, nutrient-rich organ meats, and our exclusive Immune Boost Blend of Green-lipped Mussel, Manuka Honey, and Kiwifruit, this grain-free recipe mirrors the whole prey diet of wild canines. With a remarkable 40% protein content and no grains or fillers, it delivers primal nutrition that fuels vitality, builds lean muscle, and strengthens overall well-being.

Key Benefits:

• High Protein Power: 40% protein from premium grass-fed lamb and beef for strong muscles and lasting energy
• Whole Prey Nutrition: Includes nutrient-rich organ meats like lamb liver and beef tripe for ancestral-style nourishment
• Grain-Free Formula: No grains, potato, corn, soy, or wheat — ideal for sensitive dogs
• Immune Boost Blend: Green-lipped Mussel, Manuka Honey, and Kiwifruit work together to support immunity, skin health, and overall vitality
• Skin & Coat Health: Balanced omega-3 and omega-6 fatty acids promote healthy skin and a glossy coat
• Clean & Ethical Sourcing: Made in New Zealand with free-range, grass-fed meats under strict quality controls

This complete & balanced formula is suitable for adult dogs of all breeds.

Product Description:

Inspired by the natural, protein-rich diets of wild canines, Wild Islands Island Birds delivers an ultra-premium, whole prey recipe crafted in New Zealand. Featuring free-range Duck, Turkey, Chicken, and nutrient-dense organ meats, this grain-free formula is enriched with whole eggs for superior digestibility and nutrition. Superfoods like Green-lipped Mussel, Manuka Honey, and Kiwifruit provide powerful antioxidants and support joint, immune, and digestive health. With no grains, fillers, or artificial additives, Island Birds offers a clean, high-meat diet that supports your dog’s vitality at every stage of life.

Key Benefits:

• Ultra High Protein: 40% protein from premium, free-range poultry and eggs for lean muscle support  
• Novel Proteins: Unique New Zealand Duck and Turkey reduce risk of food intolerances  
• Superfood Boost: Green-lipped Mussel, Manuka Honey, and Kiwifruit for joint, immune, and digestive health  
• Grain & Filler Free: No potato, corn, soy, wheat, or artificial additives for a cleaner diet  
• Omega Rich: Flaxseed and eggs provide essential fatty acids for healthy skin and coat  
• Ancestral Diet: Mimics natural canine nutrition for optimal wellbeing

This complete & balanced formula is suitable for all breeds and life stages.

Product Description:
Fuel your dog’s vitality with MEGA Lamb & Beef, a protein-rich recipe crafted in New Zealand with premium free-range lamb and beef. This complete and balanced formula combines wholesome fruits, vegetables, and amino acids to nourish dogs of all breeds. Enriched with glucosamine and chondroitin for joint support, taurine for heart and eye health, and antioxidants for immune defense, MEGA supports strength, mobility, and everyday wellness. Designed with a larger kibble size to encourage chewing, support dental health, and aid digestion, it’s the natural choice for dogs who thrive on hearty red meats. For Complete Lifestage Nutrition, pair it with MEGA Puppy and MEGA Senior to ensure your dog thrives at every stage of life.

Key Benefits

• Premium Proteins: New Zealand lamb & beef as first ingredients for strong muscles
• Joint Support: Glucosamine & chondroitin promote healthy mobility
• Heart & Eye Health: Taurine-enriched for cardiovascular and vision support
• Sensitive Digestion: Grain-free and free from Big 9 allergens for easier digestion
• Skin & Coat: Omega fatty acids from flaxseed support skin health and a glossy coat
• Immune Boost: Antioxidant-rich fruits and vegetables strengthen defenses
• Large Kibble: Designed to encourage chewing, slow feeding, and support dental health
• Complete Lifestage Nutrition: Best matched with MEGA Puppy and MEGA Senior for total nutrition across all life stages

Specially tailored for medium to large breeds — like Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers — but loved by adult dogs of all sizes.

Product Description:

Addiction Meaty Bites Venison Recipe treats are crafted with premium free-range New Zealand venison as the #1 ingredient, offering a hypoallergenic, grain-free reward for your dog. These soft, meaty bites are perfect for training or everyday indulgence, featuring a limited-ingredient, novel protein formula ideal for sensitive dogs. Made with natural ingredients and enriched with coconut oil, each treat supports healthy skin and a shiny coat, while being free from artificial additives. Sourced and made in New Zealand, these treats deliver superior quality and irresistible taste for dogs of all ages.

Key Benefits:  

• Real Venison First: Free-range New Zealand venison is the #1 ingredient  
• Hypoallergenic Formula: Ideal for dogs with food sensitivities or allergies  
• Grain & Gluten Free: Supports healthy digestion and sensitive stomachs  
• Soft & Meaty Texture: Perfect for training, rewarding, or everyday occasions
• Natural Ingredients: No artificial colors, flavors, or preservatives  
• Skin & Coat Health: Enriched with coconut oil and omega fatty acids  
• Limited Ingredients: Single animal protein, minimal risk of allergens

Suitable for dogs of all breeds and lifestages

Product Description:

Addiction’s Grain-Free Kangaroo Meaty Bites are soft, flavourful treats made with only the most tender, wild Australian kangaroo as the No. 1 ingredient, so each tasty bite satisfies your dog’s natural craving for meat. Perfect for training, celebrating, or simply showing your dog some love, these meat-first, grain-free bites are irresistible and wholesome for any occasion.

Key Benefits:

• Novel Protein: Rich in natural flavours of wild Australian kangaroo, ideal for dogs with food sensitivities.
• Limited Ingredients & Grain-Free: Made with a simple, single-protein recipe and free from grains and fillers for a pure, wholesome treat.
• Soft & Tasty: Easy to chew—great for training, rewards, or daily treats.
• Healthy Additions: Coconut oil for a shiny coat; spearmint for fresh breath.
• Naturally Preserved: No artificial preservatives—just mixed tocopherols, tea, and rosemary extracts.

Suitable for dogs of all breeds and lifestages

Product Description:

Addiction's Grain-Free Meaty Bites with New Zealand Brushtail are soft, protein-rich treats crafted for dogs who crave real meat. Made with wild-caught, free-range brushtail as the #1 ingredient, these limited-ingredient bites are ideal for training, rewarding, or pampering your dog. Air-dried to lock in nutrients and flavor, they’re grain-free, gluten-free, and free from artificial additives—perfect for dogs with sensitivities. Sourced and made in New Zealand, these treats support both your dog’s health and local conservation efforts.

Key Benefits:

• Novel Protein: Wild-caught New Zealand brushtail, ideal for dogs with food sensitivities
• Limited Ingredients: Single protein, grain-free, and gluten-free for gentle digestion 
• Eco-Friendly: Supports NZ conservation
• Nutrient-Rich: Naturally high in omega fatty acids for healthy skin and coat
• No Artificial Additives: Free from preservatives, flavors, and colors  
• Air-Dried Process: Preserves nutrients and flavor better than baked or freeze-dried treats  

Suitable for dogs of all breeds and lifestages.

Product Description:
Indulge your dog with Addiction Meaty Bites Beef Recipe—premium, hypoallergenic treats crafted with real grass-fed New Zealand beef as the #1 ingredient. Soft, moist, and irresistibly flavorful, these grain-free bites are perfect for training, rewarding, or simply showing your love. Made in small batches with limited, natural ingredients and no artificial additives, they offer a wholesome, guilt-free treat experience for dogs of all breeds and life stages.

Key Benefits:

• Real New Zealand Beef: Made with premium, grass-fed beef as the first ingredient for superior taste and protein.
• Hypoallergenic Formula: Grain-free, gluten-free, and soy-free—ideal for dogs with sensitivities or allergies.
• Soft & Meaty Texture: Moist, tender bites perfect for training, rewarding, or picky eaters.
• Limited Ingredients: Simple, natural recipe with no artificial colors, flavors, or preservatives.
• Nutrient-Rich: Fortified with essential amino acids, vitamins, and minerals to support overall health.
• Skin & Coat Support: Enriched with coconut oil and natural extracts for healthy skin and a shiny coat.
• Made in New Zealand: Crafted under strict quality standards with responsibly sourced ingredients.

Suitable for dogs of all breeds and lifestages.

Treat your canine companion to the irresistible goodness of Addiction Meaty Bites Chicken Recipe. Crafted with care, these hypoallergenic dog treats are made with cage-free New Zealand Chicken as the primary ingredient. Their moist and tender texture, combined with a full and rich taste, cater to your dog's natural meat cravings. Whether used for training or simply as a reward, these treats are designed to captivate even the most selective canines. Pamper your furry friend with the ultimate healthy and delectable treat known as 'Addiction.'

Real New Zealand Chicken: At the heart of each treat lies real cage-free New Zealand Chicken as the #1 ingredient. Sourced from New Zealand's lush valleys, these treats offer the pure taste of high-quality poultry that dogs instinctively adore.

Responsibly Raised and Grown: Addiction Chicken Meaty Bites are crafted using ingredients responsibly raised and grown by New Zealand farmers. This dedication to quality ensures that each bite is not only delicious but also ethically sourced.

Perfect for Dogs with Sensitivities: Thoughtfully formulated, these treats are a perfect match for dogs with sensitivities to grains, gluten, and soy. Every ingredient is selected to provide a tasty treat that aligns with your dog's dietary requirements.

Moist and Tempting Texture: The moist and soft texture of these treats makes them ideal for complex training or as an enticing reward. Their delectable taste makes them a powerful motivator for positive behavior.

Natural Ingredients: These treats are enriched with natural components like Vegetable Glycerin, Coconut Oil, Tapioca, and a blend of extracts including Rosemary, Spearmint, and Tea Extract. They are devoid of artificial additives, presenting a treat that's as wholesome as it is delicious.